Rema unleashes high-energy visual for new single “Kelebu”, featuring the viral dance challenge
Rema - KELEBU (Official Dance Video)
Rema put up $10K of his own money to launch a dance challenge, designed to reignite the dance floor with moves anyone can dance to, no matter their skill level
Rema dropped the explosive visuals for his latest single, “Kelebu”, a video drenched with pure adrenaline from start to finish. As part of the lead-up, Rema launched a global dance challenge, putting $10K on the table for the best routine. The result was a movement that ignited timelines and dance floors worldwide. The video proudly features the creators behind the winning moves — the POP Boys — whose choreography stole Rema and his fans' attention and lit up the internet with over 135 million views. Their vibrant energy pulses through the visuals, capturing the carefree spirit that made the “Kelebu” challenge a viral phenomenon. It embodies the vibrant energy of Africans, showcasing their command of the dance floor and capturing the exhilaration of living fully in the moment, even amidst the chaos of the world. With this release, Rema isn’t just dropping a video; he’s reviving the rave and lighting up the dancefloor. His mission is to get people out of the VIP and back on the dance floor. Whether you’re a pro or just dancing in your bedroom, “Kelebu” invites everyone to move, no matter your level. Shot in Lagos and brought to life by director Perliks and Nouvelle Production House, the visual pulses with fast-cut scenes and electrifying energy, perfectly capturing the bold, free spirit of Rema’s current era. Fresh off his global HEIS tour, and recently spotted turning up with Travis Scott at DC10, Rema is clearly in his bag, letting go, having fun, and creating without limits.
When discussing the song, Rema stated - "Growing up, I didn't have a phone to create my music taste, my household had different music tastes, I listened to what everybody played. In school parties, we used to dance to a lot of Caribbean and Francophone bounces. We didn't care about what they were saying cause most of them were not even in our local language in Nigeria. They just kept repeating one word with a fantastic instrumental to back it up, and we all danced. Making music now, I'm reliving those moments by expressing it with my art.”
Rema launched into 2025 at full speed, dropping “Baby (Is It A Crime)” and “Bout U” before embarking on his global “HEIS” tour. The tour became a defining moment in his career, with sold-out shows at Madison Square Garden, a victorious return to The O2 for the second time in four years, and a packed Accor Arena in Paris. Across continents, Rema celebrated a six-year run of culture-shifting hits, cementing a legacy that's continuously redefining Afrobeats on a global scale. During his O2 set, Rema shared a bold revelation: he’ll be stepping away from the UK stage for a while to focus entirely on his next body of work, the next phase in his artistic evolution. While the HEIS era has been nothing short of groundbreaking, he's now locking into the studio, ready to craft something that doesn’t just follow up, but levels up. A new chapter is coming, and as always, Rema is shaping the future on his own terms. During Paris Fashion Week in June, Rema leveled up with his runway debut for 424, whilst also attending and sitting front row at Kenzo and Jacquemus.
ABOUT REMA
Rema is the vanguard of a global Afrobeats revolution, blending boundary-pushing artistry with an unwavering commitment to excellence. In just a few years, he has transcended borders to captivate audiences worldwide, solidifying his place as one of the most influential artists of his generation. The year 2023 was a landmark year for Rema, marked by his sold-out headline performance at London’s iconic O2 Arena in November, a career-defining moment showcasing his magnetic stage presence. Earlier in the year, his deluxe album Rave & Roses Ultra introduced anthems like “Charm,” while his RAVAGE EP unveiled a bold new chapter in his artistry. A trailblazer by every measure, Rema made history as the first African artist to surpass 1 billion streams on Spotify with a single song, earning a spot in the Guinness Book of World Records for topping the MENA charts. His global smash hit “Calm Down” became the definitive anthem of 2023, reaching No. 4 on the UK’s Official Charts and No. 5 on the Billboard Hot 100. The track garnered Gold, Platinum, and Diamond certifications across multiple countries, underscoring its universal appeal and Rema’s undeniable impact on the international music landscape. Rema’s accomplishments extend far beyond the charts. He won the inaugural MTV VMA for Best Afrobeats, earned the title of the longest-charting African artist on the Billboard Top 100, and received his first Grammy nomination in 2024 for Best Global Album. That same year, he performed at and was nominated for a Brit Award for Best Global Song, further cementing his status as a force in global pop culture. 2024 ended with Rem returning to Benin City for his homecoming show at the 12,000-seat Samuel Ogbemudia Stadium. Rema has collaborated with a diverse range of artists, including Selena Gomez, Chris Brown, 6lack, AJ Tracey, Yseult, DJDS, Tory Lanez, Feid, Shallipopi, Justine Skye, and Skepta, blending Afrobeats with various global genres to create chart-topping tracks.
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