NorthSideBenji drops music video for “Harder To Please” and announces forthcoming Album “Misery Loves Company”
NorthSideBenji - Harder To Please (Official Music Video)
Pre-order the new album “Misery Loves Company” out 19th September Here
Today, 4th September, NorthsideBenji, a Canadian Trap&B musician, makes a compelling return with the release of his new single, “Harder To Please.” The introspective track dives deep into themes of emotional weight, personal growth, and the shifting expectations that come with experience and success. As Benji has evolved through life and career milestones, he’s developed a sharper sense of discernment, becoming less easily satisfied as a result of seeing and experiencing more. The single follows the recent release, ‘Latest Trends’ which created anticipation for what's coming next from Benji and sets the tone for his upcoming album, ‘Misery Loves Company’, slated for release on September 19, 2025.
The album’s concept is rooted in the emotional aftermath of struggle and self-discovery, emphasizing how negative energy from others can have a draining effect. Crafted across several cities - including Dubai, London, Vancouver, and Los Angeles - the project reflects a blend of global influences and deeply personal storytelling. Each track is shaped by the energy of its environment, creating an immersive, experimental body of work that pushes the boundaries of Benji’s genre-defining Trap&B sound. The album includes standout features from Tory Lanez, Nafe Smallz, and NoCap, with a strong emphasis on Canadian production talent. Frequent collaborators Money Musik of Toronto & Elix2 Of Vancouver return, bringing their long-established creative synergy to the forefront. The recording process was spontaneous and organic, one session with UK artist Nafe Smallz came together in London, Nafe heard the production and instantly connected with it.
NorthsideBenji’s connection to the UK music scene runs deep. With family roots in Manchester, his ties to British culture have fueled several major collaborations, including work with Nines, Headie One, Unknown T, and Nafe Smallz. His past features on tracks like “Don’t Change” and “Flex” from Nine's acclaimed album Crabs in a Bucket, and “Millions” from his own catalog, highlight this transatlantic influence. Benji’s reputation continues to rise globally. His ‘Fire In The Booth’ session is one of the top five most-viewed of all time, and his COLORS performance has accumulated over 4 Million streams to date. To support the album release, NorthsideBenji will kick off a Canadian tour with a headline performance in London Ontario on October 8, this will be followed with a further seven dates across Canada.
About NorthsideBenji
Born Jaiden Watson, NorthsideBenji; who hails from a prominent area in the Peel Region Of Toronto, Ontario Widely known as “The Zone” began making music in his early teens, quickly building momentum in the Canadian hip-hop scene alongside close friend and collaborator the late “Houdini“. Stepping away from the street life, he began to pursue the music industry full fledged while losing close friends and family along the way; despite dealing with “Survivor’s Remorse” Benji gained national attention with his multiple gold-certified singles such as “Levels” featuring the late Houdini and “30,000 ft“ to name a few. These were followed by the EPs ‘Frienemys’‘Caviar Dreams’ and ‘Prophecy’ which was dedicated and named after Houdini’s infant Son. In 2021, he released his full-length debut, ‘The Extravagant Collection’, featuring the likes of Vory and which also featured the hit single ‘Money Showers’. Today, NorthsideBenji has amassed over 150 million streams, 45 million YouTube views, and a rapidly growing international fanbase. With a Melodic sound that blends vulnerability and innovation, he continues to redefine what Canadian hip-hop can look and sound like on the world stage.
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