Kelela stars in music video for new single “the bridge” feat. PinkPantheress and releases new album “new avatar”

11 Jul

Kelela - the bridge (feat. PinkPantheress) (Official Video)

Stream / Download new album “new avatar” Here

Kelela doesn't return she arrives. With new avatar, her third studio album released via Warp Records, the Washington D.C.-born singer and songwriter steps forward with a project that feels less like a follow-up and more like a reckoning a record that draws from everywhere she has lived musically, weaving together shoegaze, grunge, R&B, and electronic music into something that is entirely, unmistakably her own.

To mark the moment, Kelela shares the music video for "the bridge," featuring PinkPantheress a pairing that feels as inevitable as it does inspired. The track is soft and dreamlike, built on a steady rhythmic thump and whispered background vocals that pull you in close and hold you there. The production is stripped back and atmospheric, leaving space for both artists' airy, luminous vocals to intertwine in a way that sounds less like a feature and more like a conversation between two people who understand each other completely.

At its heart, "the bridge" is a song about desire in its most complicated form a relationship that may not be entirely good for you, and the quiet, persistent pull of it anyway. It is the kind of emotional territory that Kelela navigates better than almost anyone, finding beauty and honesty in the spaces most artists are afraid to enter.

new avatar represents a bold and deeply personal pivot a return to Kelela's roots in Washington D.C.'s independent music scene, where shoegaze and indie rock shaped her earliest creative instincts long before the world caught up with her. She has described the album as one that "finds solace in confronting" not an escape from the world, but a way of making sense of it, and of finding within it the beauty and joy that still exist.

The New Avatar Live world tour follows, arriving in North America on 8th September before moving through Europe in the autumn including a date at London's O2 Academy Brixton on 4th November. new avatar is out now via Warp Records.

Directed by: Yasser Abubeker
Producer: Will Cousins
Executive Producer: Danny Herman
Production Manager: Scarlet Green
Production Assistants: Gina Bell, Loretta Wonke
Managing Director: Jenny Beckett
Head of Production: Ella More O'Ferrall
Production Company: Partizan
Commissioner: Ruth Morris
Head of A&R: Dominic Flannigan
Kelela MGMT: Fabienne Leys & Alexa Silverman
Label: Warp Records
Director of Photography: Diara Sow
Movement & Choreographer: Mesh Henry
Production Designer: Ranya El-Refaey
1st AD: Kashman Harris
Editor: Amber Saunders
Colourist: Jonny Tully
Kelela & Cast Stylist: Feranmi Eso
Kelela Hairstylist: Matt Benns
Kelela MUA: Porsche Poon
PinkPantheress Stylist: Milena Agbaba
PinkPantheress Hairstylist: Anoushka Danso
PinkPantheress MGMT: Phoebe Gold
PinkPantheress MGMT Assistant: Lauren Onelum
1st AC: Ada Wesolowska
2nd AC: Zeze Ibarra
Steadicam: Tommaso Colelli
Gaffer: Charlie Relph
Sparks Gianni Morreale, Tal Lazar
Playback: Dayo Olufemi
DIT: Jayson Hunte
2nd AD: Elizabeth Playle
Runners: Mahta Hassanzadeh, Manpreet Gehlan, Jack Elliott
Runner Driver: Aleksandra Sabrinskaite
Choreographer Assistant: Ed Munro
Kelela Stylist Assistants: Thulile Mazosiwe, Faboyo John
Kelela Hairstylist Assistant: Batiseol Gomis
Kelela Nails: Angel My Linh
PinkPantheress Stylist Assistants: Freya Saunders & Olly Cook
Art Assistants: Poppy Elwes, Archie Heath, Emily Legget, Lily Purbrick
Floor Graphic: Jonna Mayer
Press Photographer: Bet Bettencourt
BTS: Martí Salip
Edit Producer: Adam Reid
Edit House: Avenues Studio
Colour Assistant: Benita Kiliute
Colour Producer: Ruby Douglas
Post House: No.8
VFX: Mishaal Memon
VFX: Tim Mellem
Post Producer: Farai Mbudaya
Post House: Bubble TV
Beauty: Dmytro Bezzub
Credits Design: Jay Fiães
Medic: Joanne McLean
Unit Vehicle: Creative Driving
Location Scout: Jeremy Stern
Casting Directors: Isaac Dakin, Gina Bell, Claire Mouchemore, Paris Unaka
Cast
Bedroom: Kamal Frederick & Nines
Underpass: Joshua Woolford, Lie Ning
Car: Joy Yamusangie, Maya Balfour Yamusangie
Balcony: Ronan Alcazarin
Street: Cash Nahuo Webster
Stairwell: Jazouliyah Denis, Christopher Bello
Entrance: Jacqueline Ezeuko, Efuwa Akins
Club Dancers: Aaliyah Nurein, Elina Oliva, Robert Cornejo, Lavinia Venencia, Kurtis Lincoln, Delaney Javen Thane Baker, Terrell King, Lucas Hopkinson, Alx Dabo
Special thanks: Keian Kayser & Emmyland
Written by Kelela, Oscar Scheller and PinkPantheress
Produced by Oscar Scheller
Mixed by Kelela
Mastered by Joe LaPorta