Joe James releases debut album “The Ends, Never Ends” and music video for “Ignorance Was Never Bliss” feat. Loyle Carner

MusicMusic VideoAlbumHip HopAlt Hip Hop

10 Jul

Written By Gideon Asibi

Joe James - Ignorance Was Never Bliss feat. Loyle Carner (Official Music Video)

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Essex native Joe James has been quietly and purposefully carving out a space for himself in the British hip-hop landscape and with the release of his debut album “The End, Never Ends”, he steps forward with the confidence of an artist ready to be heard far beyond these shores.

The album arrives alongside a music video for new single "Ignorance Was Never Bliss," featuring the incomparable Loyle Carner a pairing that feels as natural as it does inspired, two of British hip-hop's most thoughtful and emotionally articulate voices finding common ground in a track whose title alone carries the weight of something hard-won and deeply felt. Together, they remind us that the most powerful rap has always been the kind that refuses to look away.

Director - George Muncey / *UNCANNY
Production Company - Magna Studios
Executive Producer - Nnena Nwakodo
Producer - Peggy DiGioia
Steadicam - Matt Allsop
Focus Puller - Milo Brown
Gaffer - Eliot Morris
Colourist - Tim Smith / Rascal