Innovative sportwear brand On launched an initiative to called Cyclon™ encourage sustainability through recycling. Now On sales refurbished running shoes and apparel through Cyclon™ Resale program.

Luxury Italian apparel brand C.P. Company and Japanese sportswear Asics combine to produce the GEL-QUANTUM™ 360 running shoe.

Influential recording artist FKA Twigs stars in a fashion film for innovative sportswear brand On. Last year April FKA Twigs became a creative partner for On’s “THE BODY ART” campaign. The video captured a majestic performance dance piece performed by FKA Twigs while adorned in pieces from the collection.

Wales Bonner and Adidas continue their successful partnership with a new collaborative collection for Autumn Winter. The collection is showcased in a fashion directed by Wales Bonner and Ryosuke Tanzawa.

American sportwear titan New Balance share a creative film that illustrates the cultural history of New Balance as a brand. The Documentary is told from the perspective of people who wear New Balance. The film feels very reminiscent of Jim Jarmusch’s anthology film “Night on Earth”.