ASICS SportStyle and C.P. Company release video for collaborative collection
Architecture In Motion: ASICS SportStyle x C.P. Company
For more information on the collaboration click Here
Luxury Italian apparel brand C.P. Company and Japanese sportswear Asics combine to produce the GEL-QUANTUM™ 360 running shoe.
“ASICS SportStyle and C.P. Company unveil the second chapter of their footwear collaboration with the GEL-QUANTUM™ 360 I, uniting Japanese technological innovation with Italian design expertise.
Built on the concept of Architecture in Motion, the project reads the contemporary city as a dynamic environment where structure and movement coexist. Performance and aesthetics become part of one system, reflecting how the body moves through and interacts with the urban landscape.
Available now via official ASICS and C.P. Company channels, and at selected retailers worldwide.”
C.P. Company
-
DIRECTOR: ANDREA CAPONE
DOP: WILLEM JONES
PRODUCTION COMPANY: THE ARCADE PRODUCTION
About C.P. Company:
In 1971, Italian designer Massimo Osti founded Chester Perry, a brand best known for its screen-printed t-shirts. In 1978, it was renamed C.P. Company, marking the beginning of one of the most creative and influential eras in contemporary sportswear. For over 50 years, C.P. Company has pioneered a hybrid style that merged military, workwear, and sportswear influences, supported by ongoing research into cutting-edge fabrics and textile technologies. Among its most significant innovations is garment dyeing, first developed in the mid-‘70s and still a defining hallmark of the brand’s collections. This fusion of functional design and Italian textile innovation lies at the core of C.P. Company and continues to shape every garment that carries its name.
