Wale Adeyemi shares Cultural fashion film “Record Store” to showcase new collection
Record Store
Wale Adeyemi returns to the screen for Record Store — a richly evocative new fashion film and the highly anticipated sequel to his celebrated previous work Launderette. Where Launderette found its world in the quiet rhythms and communal warmth of a neighbourhood institution, Record Store ventures deeper into the cultural landscape of British life, exploring a space that has long served as far more than a place to buy music.
The record store, in the context of British culture, is a sacred space — a meeting point for communities, a incubator for subcultures, and a living archive of the sounds that have shaped generations. From the reggae and soul shops of Brixton and Notting Hill to the independent vinyl haunts that line the backstreets of cities across the country, the British record store has always existed at the intersection of music, fashion, and identity. It is a world that is inseparable from the story of London streetwear culture — where style was born on the street, shaped by sound, and carried forward by communities who understood that the way you dressed and the music you loved were two expressions of the same thing.
Record Store taps into this rich and layered cultural history with sensitivity, reverence, and a keen eye for the details that make these spaces so irreplaceable. Through Wale Adeyemi's distinctive lens — both as a subject and as a creative force — the film becomes a celebration of British cultural heritage, a love letter to the spaces and communities that have quietly shaped the nation's identity, and a reminder that style, at its most powerful, is always rooted in something real.
Together, Launderette and Record Store are establishing themselves as a compelling and culturally significant body of visual work — one that is as much about storytelling and memory as it is about fashion.
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where our story begins
Walé Adeyemi MBE
My name's Wale Adeyemi, a British Nigerian fashion designer, whether you have been with me from the jump, or are just tuning in I'm inviting you to join me on this journey.
“Somewhere between the kerb & the boutique” is how I describe my style, a phrase that has stuck with me since 1998. This references my love for the emerging street style, sounds and passion for more elevated visual presentation.
I’ve been fortunate to work alongside some incredible artists, brands and publications; Ms Dynamite, Outkast, Craig David and Jorja Smith to name a few. Brands that have facilitated me bringing through my own style; Nokia, New Era, L’Oreal, Adidas, the list could go on. Vogue, The Face, ID and The Financial Times have also supported my work.
Throughout my career, I have been at the vanguard of cultural trends, remaining curious to unearth new ideas, and exploring the synergy between music, fashion and lifestyle brands. This was recognised with my award of an MBE, in 2008, for my services to fashion.
I could talk about my past extensively, but as I take a moment to pause and reflect in this ever-changing world, I need to acknowledge the role of the communities that have and continue to support me throughout this journey.
The story continues…
Wale Adeyemi
