Palace and Evisu drop creative video to showcase collaborative collection
PALACE EVISU
EVISU’s collaboration with PALACE on the face of it seems like it came out of left-field, but there is a strong cultural significance. EVISU is a staple brand in UK streetwear culture hitting peek popularity during the late 1990s to the early 2000’s. EVISU is making a strong resurgence working with PALACE is a key step in the road to dominance. The collaborative collection consists of denim pieces, t-shirts, caps, shorts, crew necks and a snow globe yes you heard me right a snow globe.
Buy pieces from the collection HERE
About EVISU:
EVISU was founded in Osaka Japan in 1991 and is named after the Japanese God of prosperity Ebisu.
Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revial of interest in vintage denim which spread around the world. Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally know and embraced by both collectors and hipsters alike.
EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.
