Hailey Bieber and Xiao Wen Ju star in cinematic fashion film for Miu Miu Fall/Winter 2026
Miu Miu Fall/Winter 2026 Campaign
Italian luxury fashion house Miu Miu enlists Hailey Bieber and Chinese supermodel Xiao Wen Ju for a striking cinematic fashion film to showcase the Fall/Winter 2026 collection. Shot against a nocturnal cityscape, the film captures the particular electricity of a city after dark — the way artificial light reflects off wet pavements, the tension between stillness and movement, and the quiet drama that lives in the spaces between.
The campaign arrives as Miu Miu continues its remarkable run as one of the most culturally relevant and critically celebrated luxury houses in the world. Under the creative direction of Miuccia Prada, the brand has consistently pushed the boundaries of what a fashion campaign can be — treating each collection not merely as clothing, but as a statement about femininity, power, and the complexities of modern womanhood.
For Fall/Winter 2026, that statement feels urgent and deeply considered. The nocturnal setting speaks to a collection built around contrast and contradiction — softness and severity, intimacy and exposure, the vulnerability of night and the confidence it can paradoxically inspire. Hailey Bieber and Xiao Wen Ju bring their own distinct and compelling screen presences to the film, their chemistry as natural as the city that surrounds them.
The casting itself feels intentional — two global faces who represent different cultural perspectives on beauty, style, and identity, united within the singular and unmistakable world of Miu Miu. It is a campaign as layered and carefully constructed as the collection it celebrates, and one that reaffirms the house's position at the very forefront of contemporary luxury fashion.
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“The Miu Miu Fall/Winter 2026 campaign unfolds within a suspended, nocturnal landscape, where Hailey Bieber and Xiao Wen Ju emerge from a flickering, industrial backdrop, enveloped in myriad, abstracted tones of blue.
The everyday is transformed into the cinematic where dressing is declaration, presence becomes the ultimate expression.
Garments embrace the body, worn close to the skin in gentle, washed fabrications.” - Miu Miu
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Creative Director: Miuccia Prada
Photographer: Zoe Ghertner
Director: Renell Medrano
Art Director: Christopher Simmonds
Stylist: Lotta Volkova
Cast: Hailey Bieber, Xiao Wen Ju
