Action Bronson stars in short film for new collaborative sneaker New Balance 2811 “Mikročpske”
MIKROČPSKE: A FILM BY BAKLAVA
New York Hip Hop artist Action Bronson unveils his latest collaboration with New Balance the “Mikročpske,” the New Balance 2811. Action Bronson plays the role of a man of mystery evading capture from nefarious men.
New York hip-hop artist, chef, and creative polymath Action Bronson unveils his latest collaboration with New Balance introducing the "Mikročipske," a new iteration of the New Balance 2811. Known for bringing his larger-than-life personality and deeply idiosyncratic creative vision to everything he touches, Bronson once again delivers a collaboration that feels entirely his own equal parts footwear and performance art.
To mark the release, Bronson steps in front of the camera in a short film that sees him inhabit the role of a man of mystery enigmatic, untouchable, and perpetually one step ahead of the nefarious forces in pursuit of him. The visual is as entertaining and unpredictable as the man himself, blending humour, intrigue, and cinematic flair into something that transcends the conventional boundaries of a sneaker campaign and lands somewhere closer to short film territory.
The New Balance 2811 itself is a fitting canvas for a collaboration of this character a silhouette that carries within it the technical heritage and design integrity that has made New Balance one of the most respected names in footwear, now filtered through Bronson's singular aesthetic sensibility. The "Mikročipske" colourway and detailing feel personal and considered, the result of a genuine creative partnership rather than a transactional endorsement.
For Action Bronson, the collaboration with New Balance has become one of the most enjoyable and creatively fertile relationships of his career a space where his instinct for storytelling, his love of craft, and his refusal to take anything too seriously all converge into something genuinely memorable. The "Mikročipske" New Balance 2811 is the latest proof that when Bronson gets involved, the result is always worth paying attention to.
New Balance 2811 “Mikročpske”
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Written by: Action Bronson
Producer/Director: Chris Grosso
DoP: Bernardo Garcia
Editor: Carlo-Stanley Aguilera
Steady Cam Operator: Michael Della Polla
AC: Ian Garcia
Steady Cam 1st AC: Austin Sabado
Sound Recordist: Chris Barrone
Gaffer/Grip: Eric Hipsinger
Production Logistics: Alexander Frischman
Art Department: Brandon Bair
Sound Editor: Joey MaGee
Supervising Sound Editor - Dean White
Re-recording Mixer: Dean White
Foley Recorded at Foley Walkers
Colorist: Orlando Vance Wimberley III
Warehouse Goons: Rick Voya and @deanofthegame
