Rising R&B Jaymin stars in music video for emotive new single “Proud”
Jaymin - Proud (Official Music Video)
Jaymin returns with a deeply felt music video for his new single "Proud" — a track that goes to the places most artists are afraid to enter. Raw, honest, and quietly devastating, "Proud" explores the tangled emotional terrain of relationship conflict, betrayal, and the difficult, necessary process of holding yourself accountable for the part you played in someone else's pain.
It is the kind of song that demands a certain courage to write — one that doesn't point fingers or seek easy resolution, but instead sits with the complexity of human connection and the damage that can be done, often without intention, by the people we love the most. Jaymin navigates that terrain with a maturity and emotional intelligence that feels well beyond his years, delivering a performance that is as vulnerable as it is assured.
The music video serves as a natural and considered visual companion to the track — understated, intimate, and deeply personal in its visual language. Every frame feels chosen with care, amplifying the emotional weight of the song without ever overshadowing it. It is a visual that trusts the music, and in doing so, makes both feel more powerful.
With "Proud," Jaymin continues to build a body of work rooted in truth, nuance, and a willingness to go deep. He is an artist who understands that the most lasting music is the kind that reflects something real — and "Proud" is as real as it gets.
Jaymin Photo Credit Abdi Ibrahim
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Jaymin is reigniting R&B’s passionate flame. In a time when so much of the genre has veered into toxic, sunken territory, the South Seattle-born artist is confidently sitting down at the driver’s seat to steer the music back to its romantic roots. “I want to bring a new feel in terms of positivity surrounding relationships, love, perseverance, and life,” says the singer-songwriter. “I’m putting women on a pedestal, letting them know they’re wanted and needed.” He leans into his loverboy charm — and a familiar yet inventive sound — on his Warner Records debut, Sweet Nothings.
The intimate set embodies its title, with each song a whispered ode to the sort of attentive love that’s rarely heard on the airways. Jaymin sets his poetic lyricism to rap-inflected cadences, but what makes Sweet Nothings stand out is his blend of contemporary sonic sensibilities with ’80s and ’90s flourishes, pouring vintage R&B sway and New Jack swing into a dynamic soundscape where notes are subtly warped, voices and samples blur, and deep bass reigns supreme. “A lot of what I write and record is based on what I was listening to growing up, which were beautifully written love songs,” Jaymin says. “But, of course, I’m adding my own flavor to that nostalgia.”
Jaymin also honors his roots on “Sweet Nothings Interlude,” which features his family. “That’s a special song to me. My actual siblings sang the choir part. They're just such an inspiration to me so I wanted to include them,” he explains. “It also has a touch of gospel, with the call and response — I really wanted to show that side of who I am and where I came from.”
In fact, Jaymin has nurtured his musical gift since childhood, and it all began in the church. “I didn’t just visit, or go on Sundays,” he says. “My mom is in ministry. My uncles are pastors. So I was in church three or more times a week — gospel music is really in me.” He frequently sang alongside his siblings there and at home, where the sounds of faithful acts like Fred Hammond and Commissioned met the vintage soul of Anita Baker, Marvin Gaye, and Stevie Wonder, as well as more recent R&B references, like D’Angelo, Jodeci, and Lauryn Hill. All of those layers inform his music to this day. “I still follow a lot of the teachings that I grew up on,” he adds.
Music always remained a constant for Jaymin. In college, he worked to expand his musicianship across multiple instruments, to sharpen his songwriting skills through poetry and rapping, and to define his voice — one that’s capable of evoking deep emotion while remaining utterly distinct. As Jaymin carves his own lane through the modern music landscape, he invites us to climb into the whip, and join him on his thrilling ride to the tender side of R&B.
