PALACE enlisted UK hip hop legend Giggs and iconic footballers Wayne Rooney and Leah Williamson to star in their new campaign video. The PALACE NIKE P90 collaboration marks the first time that Nike has collaborated with PALACE. The collection consists of the iconic NIKE P90 soccer sneaker and a range of apparel that is inspired by UK streetwear culture.

In a tribute that hits all the right notes, adidas Originals and UK sneaker institution size? have dropped a showstopper with the Glasgow edition of their ‘Anniversary City Series’. This release marks a return to the Scottish city, but with a fresh twist—one that dives deep into Glasgow’s cultural heartbeat.

Iconic brands Stone Island and New Balance continue their creative partnership with the New Balance 574 Ghost.

The Mars Yard sneaker by Tom Sachs and Nike is one of the most converted sneakers in sneaker culture. American artist Tom Sachs gives an insight into hi 20 year partnership with Nike.

South Korean fashion label ADERERROR and American sportswear giant Converse combine to reinvent the Wave Trainer silhouette.

The creation of the RC56 marks a seminal moment in sneaker culture history Aimé Leon Dore and New Balance both contributed to creation of the RC56. The RC56 was built from the ground up with equal input from both parties.

Sportwear giant Converse and Oklahoma City Thunder basketball player Shai Gilgeous-Alexander combine to produce a signature shoe the SHAI 001.

American footwear designer Selehe Bembury has been on a run everything he touches or designs turns to gold. He has collaborated with a plethora of brands including Crocs, New Balance and Moncler. Selehe Bembury dropped a creative campaign video starring American actor Michael Ealy for his new project with New Balance "Prosperity Be The Prize" (Bamboo).

American fashion house AMIRI unveils their new Pacific Sneaker in a cinematic fashion video.

New Balance and streetwear retailer SNIPES join forces to for a special collaborative collection tilted “Above the City”. The Campaign video was shot in Paris France the video encapsulates the essence of streetwear culture.

Iconic Hip Hop group Wu-Tang Clan and sportwear giant Nike have come together to release the legendary Wu-Tang Dunk. The original Wu-Tang Dunk is one of the most highly-coveted elusive sneakers in history. Nike only produced 36 pairs if you want to buy the original sneaker you will have to pay around $50,000 USD or higher.

World famous formula 1 driver and fashion icon Lewis Hamilton collaborated with Dior to produce the B44 Blade sneaker. Lewis Hamilton details his love for sneaker culture and gives an insight into his collaborative relationship with Dior.