Mui Mui captured the essence of summer with the campaign film for their L’Eté 2025 Campaign directed by Siân Davey.

Miu Mui shares a behind the scenes interview video to celebrate their Spring/Summer 2025. Featuring Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Joey King, Lena Mantler, and Eliot Sumner.

Mui Mui enlisted British rapper Little Simz and new age supermodel Cara Delevingne for their Fall/Winter 2024 campaign.