iconic fashion designer Wale Adeyemi stars “Launderette” fashion film

2 May

Launderette

By the collection Here

In the early 2000s, Wale Adeyemi released what would become one of the most significant works of his career — the seminal Graffiti Collection. Bold, expressive, and unmistakably rooted in the cultural landscape of its time, the collection announced Adeyemi as a designer of rare vision and conviction, one who understood that fashion could be a vehicle for something far greater than clothing alone. Its impact was such that the collection was selected for inclusion in the Victoria & Albert Museum's landmark 2005 exhibition Moments in Black British Style — a fitting recognition of a body of work that had already etched itself into the fabric of British cultural history.

Now, decades on, Wale Adeyemi has breathed new life into that legacy with the relaunch of the Graffiti Collection under his own name, By Wale Adeyemi. The relaunch is more than a revisiting of the past — it is a reclamation, a reintroduction of a timeless vision to a new generation, and a reminder that truly great design never loses its power. In returning to the Graffiti Collection, Adeyemi invites the world to rediscover a piece of work that was always ahead of its time, and to see it now with the full weight of history behind it.

where our story begins
Walé Adeyemi MBE
My name's Wale Adeyemi, a British Nigerian fashion designer, whether you have been with me from the jump, or are just tuning in I'm inviting you to join me on this journey.
“Somewhere between the kerb & the boutique” is how I describe my style, a phrase that has stuck with me since 1998. This references my love for the emerging street style, sounds and passion for more elevated visual presentation.
I’ve been fortunate to work alongside some incredible artists, brands and publications; Ms Dynamite, Outkast, Craig David and Jorja Smith to name a few. Brands that have facilitated me bringing through my own style; Nokia, New Era, L’Oreal, Adidas, the list could go on. Vogue, The Face, ID and The Financial Times have also supported my work.
Throughout my career, I have been at the vanguard of cultural trends, remaining curious to unearth new ideas, and exploring the synergy between music, fashion and lifestyle brands. This was recognised with my award of an MBE, in 2008, for my services to fashion.
I could talk about my past extensively, but as I take a moment to pause and reflect in this ever-changing world, I need to acknowledge the role of the communities that have and continue to support me throughout this journey.
The story continues…
Wale Adeyemi