French artist Jean-Charles de Castelbajac stars in 3.PARADIS Steps to Nowhere Campaign video
3PARADIS SS26 Steps to Nowhere Campaign
French-Canadian fashion label 3.PARADIS has enlisted the legendary French artist and designer Jean-Charles de Castelbajac for their Spring/Summer 2026 campaign. The collaboration brings together two creative forces united by a shared commitment to bold artistic expression, merging 3.PARADIS's contemporary vision with de Castelbajac's iconic aesthetic — one that has left an indelible mark on both the fashion and art worlds over the course of his celebrated career.
For its Spring/Summer 2026 campaign, 3.PARADIS features the iconic French artist Jean-Charles de Castelbajac. Directed by Baptiste Maureau and filmed at the Bourdelle Museum in Paris, this film serves as a metaphor for the power of creativity. In an uncertain world marked by conflict, the work brings hope, the hope of building a better world for the present and for future generations. Jean-Charles de Castelbajac appears as a messenger of peace, making creativity an act of resistance. Every creation begins in the mind before taking shape. Peace does too. To conceive it is already to begin building it.
“Creativity as a form of resistance allows us to imagine a better world, a fairer world, a world at peace. We must never stop speaking about peace, nor believing in it. Like any work, it must first be conceived before it is created. And by continually imagining it, we ultimately bring it into being.” — Emeric Tchatchoua, Creative Director and Founder of 3.PARADIS
The Spring/Summer 2026 collection follows this same momentum: to create with intention, for a world we choose to imagine as better.
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Directed by: Baptiste Maureau
Starring: Jean-Charles De Castelbajac
Creative Director: Emeric Tchatchoua
Location: Musée Bourdelle
Produced by: Obvious TV
Producer: Marion Viollet
Stylist: Éléonore Côté-Savard
Make-up Artist: Amina Ait Bakader
Director of Photography: Jérôme Berthier
Film Editor: Théo Rannou
