American musician Shaboozey stars in Levi’s 501 Denim Icons fashion campaign video
The Jacket | Levi's®
Iconic denim brand Levi’s enlisted American recording artist Shaboozay and Canadian chef Matty Matheson for the 501 Legends of Denim campaign.
“Destruction level: 10/10. Emotional damage: still processing. @Shaboozey @MattyMatheson.The Trucker Jacket. A Levi’s® Icon.”
Levi’s
Watch all three campaign video Here on Levi’s YouTube page
Buy the 501 Icons collection Here
LEGENDS OF DENIM
The 501® Original set the blueprint for every jean that came after. The Trucker Jacket became the jacket everyone copied. The Western Shirt brought grit and flash to the frontier. Outlived trends. Outlasted imitators. These are our Icons.
Matty Matheson: Instagram
Shaboozey: Instagram
